If you’re not in the model,
you’re not in the market.
25 years of SEO experience.
One framework built for what comes next.
The Three-Layer Approach™ optimizes your content for humans, search engines, and AI agents – simultaneously.
ChatGPT. Perplexity. Claude. Gemini. Copilot.
They all cite the same thing: structured, signal-dense content.
We build that.
Discover what you need to learn. Get a free AI-Readiness Score in 45 seconds
OuR Method:
3la.ai: The
Three-Layer Approach
Most content is optimized for one audience.
Yours needs to work for three – simultaneously.
Traditional SEO tools score only Layer 2.
3LA scores all three in a single 45-second audit and tells you exactly what to fix first.
LAYER 1: HUMAN / UX
Can a human understand, trust, and act on this content?
Readability, trust signals, information architecture, E-E-A-T markers.
If Layer 1 fails, nothing else matters.
LAYER 2: SEARCH / SEO
Can a crawler index, parse, and rank this content?
Technical SEO, structured data, semantic HTML, Core Web Vitals, internal linking. L2 is the entry ticket – but it doesn’t
guarantee citation.
LAYER 3: AI / GEO
Can a large language model extract, verify, and cite this content?
First-view accessibility, ACU structure, answer-first design, semantic richness.
This is the layer most sites are failing –
and the one with the highest commercial upside.
INsights
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We build AI assistants with both depth & edge
AI editorial team
in tune
Kira is Nettpilot’s integrated AI editorial collaborator – trained on the Three-Layer Approach™ methodology,
25 years of SEO practice, and the full Nettpilot content library.
She helps research, draft, and refine content that scores
across all three layers.
- Tailored for your industry, based on your brand values and ethics
- Advanced natural language understanding
- Seamless integration with existing systems
Meet Kira, our first model, she was made to guide us into this new world.
Kira
KNOW YOUR PLATFORMS
Not all AI models cite the same way
ChatGPT, Gemini, Perplexity, Claude, and Copilot have different source preferences, retrieval architectures, and citation behaviors.
Understanding the differences is the first step to optimizing for all of them.
Consulting and workshops
The AI Reality Audit
AI platforms are reading your content. Just can’t see it. Before optimising for AI visibility, you need a baseline. The AI Reality Audit get you into starting position and out of the blocks. We help you learn and get insights from server log data, simulated prompting, technical analysis – and delivers a prioritised action list.
Then we help you navigate.
Trusted expertice, build and trained by working with leading Nordic Brands and companies for mor than 20 years
Run & Relax • Komplett Group • ABAX • BOVG • Stena Line • Coop OBS Bygg • Bondens marked • E-wheels • MentorNorge • Mentor Danmark • Ecomobility • Talkmore • Møllers Tran • OBOS • Meetings and 100+ more
See full Portfolio on our Norwegian website→
CONTACT via Linkedin:
linkedin.com/in/nickolass
Nettpilot AS (Norway)
We do videobased consulting and workshops.
If appropriate we can pay you a visit and meet you and your crew.